this is where we spill the beansdon't let the stark-whiteness fool you

 
Good Earth Farm School

Corporate Identity

The Good Earth Farm School logo was created for a Waldorf-Inspired School for children ranging in age from 3 months to 5 years. The logo was inspired by a large oak tree in the playground of the farm school where all the children play and swing from, the white picket fence that surrounds the school which evokes the feeling of home and the boots that are placed upside down and saved for a rainy, muddy day. The colors and textures were all inspired by Waldorf, nature, and the exploration of different tactile experiences that are indicative of a preschoolers daily life.

Steps In Good Earths Design Process:

  1. Logo Development, We set up the look and feel for the school and captured the essence of Good Earth.
  2. Print Collateral, Developed print and marketing materials such as business cards, car window decals, kids tshirts for the students and print marketing.
  3. Launch of the new Good Earth Farm School Website, features notification to all the parents when a new blog article has been written. Weekly School Food Menu, online tour of the school, social networking so you can follow what the school is up to and soon to have an online private school directory.